We’ve been working hard with Heather Maitland and Katy Raines (Indigo) over the last three years to ensure that the performing arts sector has the audience insight it needs to drive continued recovery, both at an advocacy level and a very practical one.
Our Audience Insights programme from 2024 promised to deliver:
- the data you need about your own audiences, along with practical advice and tools to use it to drive growth and success
- sector-wide information on audience behaviours and attitudes, so that we can identify shared opportunities and challenges, and work on them together
- training, resources and support to ensure that audience insight is used to make change across Ireland’s cultural organisations
You can now read the 2024 Audience Insights reportwhich was presented at the Sligo Gathering 29 May 2024.
Heather Maitland’s presentation is here.
Full video recording can be found below: