On 17 June, we held an informative session designed specifically for arts centres and festivals, providing a clear introduction to GDPR and privacy in the context of managing audience relationships. Huge thanks to Katy Raines from Indigo and Dean Reidy from Ticketsolve.
The session focused in particular on the use of legitimate interest as a legal basis for marketing to ticket buyers. We explored what legitimate interest means in practice, when it is appropriate to rely on it, and how to balance your organisation’s needs with your audience’s rights.
This session was especially useful for those working in marketing, communications, development, or anyone responsible for managing audience data. Whether you’re new to GDPR or looking to refresh your understanding, the session offered practical guidance and a space for open discussion.
You can access the slides here, watch the recording above, and download sample docs below.
Example Legitimate Interest Test for Direct Marketing (simple version)
Example-Legitimate-Interest-Test-for-Direct-Postal-Fundraising-to-Ticket-buyers Example-INTERNAL-Privacy-Statement-Irish-Venue
Example-EXTERNAL-Privacy-Statement-Irish-Venue
Checklist-of-tasks